THE BOYFRIEND TEE
BORROWED FROM THE BOYS
The BF Tee is consistently in the top apparel key items, season after season
Original Boyfriend Tee Designer
Pitched around $3-5million each season, making $12-20million+ per year
BF Tee units grew to over 1 million during time as Designer
Over 47 color choices during Spring 2022
BF Tee is considered ‘REAL GOOD’, using 100% BCI cotton
Multiple fabrics, necklines, details, washes, and graphics
Consistent fit across seasons
MAMA and seasonal marketing graphics
SKETCH
HERE’S AN EXAMPLE OF A BOYFRIEND TEE SKETCH
THE EVOLUTION OF THE BF TEE
UPDATED DETAILS EACH SEASON, KEEPING THE CUSTOMER COMING BACK FOR MORE!
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SUMMER 2018 - THE BEGINNING
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SUMMER 2019 - LAUNCHED IN A BIG WAY!
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BTS 2019 - VNECK BF TEE
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FALL 2019 - THE BF TEE FABRIC UPDATE
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HOLIDAY 2019 - CROPPED ZODIAC BF TEE
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BTS 2020 - LAUNCHED VOOP BF TEE
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HOLIDAY 2020 - LONGSLEEVE BF TEE
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BTS 2021 - RAGLAN BF TEE
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HOLIDAY 2021 - LONGSLEEVE RAGLAN BF TEE
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SUMMER 2022 - BF TEE NEW NEP FABRIC
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BTS 2022 - LAUNCHED EXTREME VNECK BF TEE
